Gifting- an Investment in Your NZ Business?

As a business owner, you are constantly looking for ways to grow and improve your business. One often overlooked strategy is investing in gifting. Gifting can be a powerful tool to strengthen relationships, build brand loyalty, and attract new customers. In this blog post, we will explore the benefits of gifting an investment in your business and how it can help you achieve your goals.

Why should you consider gifting as an investment?

Gifting is not just about giving away freebies. It is a strategic investment that can yield significant returns for your business. By gifting your products or services, you are creating an opportunity to showcase your brand, build trust, and generate positive word-of-mouth. According to a study by the Promotional Products Association International (PPAI), 83% of consumers are more likely to do business with a company after receiving a promotional product.

How can gifting help you strengthen relationships?

Gifting is a powerful way to show appreciation and gratitude to your existing customers, employees, and partners. By acknowledging their support and loyalty, you are strengthening the bond between your business and these key stakeholders. This can lead to increased customer retention, employee satisfaction, and stronger partnerships.

What are the benefits of gifting for brand loyalty?

When you gift your products or services, you are giving customers a tangible reminder of your brand. This can create a lasting impression and foster a sense of loyalty. According to a study by the Advertising Specialty Institute (ASI), 85% of consumers remember the advertiser who gave them a promotional product. By investing in gifting, you are investing in building a loyal customer base that will choose your brand over competitors.

How can gifting attract new customers?

Gifting can also be a powerful tool to attract new customers. By offering a free sample or trial of your product or service, you are giving potential customers a risk-free opportunity to experience what your business has to offer. This can be especially effective in industries where word-of-mouth and referrals play a significant role in attracting new customers.

What are some effective gifting strategies?

When it comes to gifting, it's important to be strategic and thoughtful. Consider the following strategies:

1. Targeted gifting: Identify key individuals or organizations that can have a significant impact on your business and tailor your gifts to their preferences and needs.
2. Personalization: Add a personal touch to your gifts by including handwritten notes or customized packaging.
3. Timing: Choose the right moment to gift your products or services. This could be during holidays, special occasions, or as a surprise gesture.
4. Follow-up: Don't forget to follow up with recipients after gifting. This can help you maintain the relationship and gather valuable feedback.

In conclusion, gifting an investment in your business can be a smart move with numerous benefits. By strategically investing in gifting, you can strengthen relationships, build brand loyalty, and attract new customers. So, don't underestimate the power of gifting and start reaping the rewards for your business today!

Best

Michéle